Privacy Policy

1. Introduction

Paladin Business Solutions ("Company," "we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.paladinbusinesssolutions.com or interact with our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of the site.

2. Information We Collect

We may collect the following categories of personal information:

• Contact Information: Name, email address, phone number, and business name submitted through our contact or booking forms.
• Usage Data: IP address, browser type, operating system, referring URLs, pages visited, and time spent on pages — collected automatically via analytics tools.
• Communication Data: Messages, inquiries, and correspondence you send to us.
• Appointment Data: Scheduling information collected when you book a strategy call through our calendar system.
• Tracking Data: Cookies and similar tracking technologies (see Section 7).

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and schedule strategy calls
• Deliver and improve our services
• Send follow-up communications, including SMS and email, related to your inquiry or appointment
• Send marketing communications (you may opt out at any time)
• Analyze site usage and optimize user experience
• Comply with legal obligations
• Protect against fraud and unauthorized access

4. SMS and Email Communications

By submitting our contact form, you expressly consent to receive SMS text messages and emails from Paladin Business Solutions related to your inquiry, appointment scheduling, and follow-up communications. Message and data rates may apply. You may opt out of SMS communications at any time by replying STOP to any message. You may unsubscribe from marketing emails by clicking the unsubscribe link in any email.

5. Sharing of Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party vendors who assist in operating our website, CRM, scheduling, and marketing automation (including GoHighLevel / HighLevel).
• Legal Requirements: When required by law, court order, or governmental authority.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we securely delete or anonymize it.

7. Cookies and Tracking Technologies

We use cookies, pixel tags, and similar technologies to track activity on our site and hold certain information. These help us understand how visitors interact with our site and improve our services. We also use GoHighLevel's external tracking script for CRM attribution purposes. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of our site may not function properly without cookies.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data ("right to be forgotten").
• Opt-Out: Opt out of marketing communications at any time.
• Data Portability: Request a portable copy of your data in certain circumstances.

To exercise any of these rights, contact us at [email protected].

9. Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by updating the "Last Updated" date at the top of this page. Your continued use of the site after any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us: